Marketing
azw3 |eng | 2016-01-07 | Author:Verhoef, Peter C. & Kooge, Edwin & Walk, Natasha [Verhoef, Peter C.]
Table 4.1.1 Seven classic data analytics Averages can be misleading: Only looking at the average can be misleading, especially when there is much heterogeneity. Therefore, we strongly recommend not only ...
( Category:
Research
February 8,2016 )
epub, mobi |eng | 2015-11-13 | Author:Bob Nease
CUES FOR THE CLUELESS, CLUES FOR THE CUE-LESS You don’t have to take over a grocery store to make use of the “get in the flow” strategy. If you’ve ever ...
( Category:
Marketing
February 8,2016 )
epub |eng | 2013-02-05 | Author:Erik Deckers & Kyle Lacy
How Can You Influence These Factors? When Google released Panda, it caused a chill in the hearts of the SEO professionals—especially the black-hat ones—who had perfected their link-building software system ...
( Category:
E-Commerce
February 6,2016 )
epub |eng | 2015-09-29 | Author:Josh Altman [Altman, Josh]
10 Always Have a House to Show Be prepared. —Boy Scout motto One day, at the beginning of my career, I was driving around with a hard-working agent who worked ...
( Category:
Strategic Planning
January 31,2016 )
mobi |eng | 2015-12-14 | Author:Kristy Sammis & Cat Lincoln & Stefania Pomponi & Jenny Ng & Edita Gassmann Rodriguez & Judy Zhou
Finding Pinfluencers to Share Your Brand Content So how do you go about finding influential people on Pinterest? Well, first let’s start with a simple benchmark: The average Pinterest user ...
( Category:
Marketing
January 19,2016 )
epub |eng | 2012-12-10 | Author:Tom Funk
StumbleUpon Although the site isn’t talked about in the same breath as the big boys, the StumbleUpon bookmarking network has been around a long time—and was one of the first ...
( Category:
Marketing
January 16,2016 )
mobi |eng | 2010-09-01 | Author:Zurawicki, Leon [Zurawicki, Leon]
3.8 Feeling the Pinch: Paying the Price In most considerations regarding acquisition of products/services their cost plays a prominent role. The expected cost (not always the price alone) to the ...
( Category:
Research
January 14,2016 )
epub |eng | 2015-09-16 | Author:Shlomo Benartzi
THE UPSIDE OF HARD Why does disfluency lead to more learning? Oppenheimer refers to the ugly fonts as a “desirable difficulty,” noting that multiple studies have shown that increasing disfluency ...
( Category:
Marketing
January 13,2016 )
mobi |eng | 2009-08-19 | Author:Cialdini, Robert B. [Cialdini, Robert B.]
* * * Malfunctioning Copier Five minutes before the start of school on May 20, 1999, 15-year-old Thomas (“TJ”) Solomon opened fire on his classmates, shooting six of them before ...
( Category:
General
January 3,2016 )
epub, pdf |eng | 2015-09-03 | Author:Bruce Clay
Organic geotargeted results If your business doesn’t have a physical location in a community and can’t have a Google My Business profile there, it will not be able to appear ...
( Category:
Retailing
December 25,2015 )
epub |eng | 2015-11-28 | Author:Serrano, Francisco J. [Serrano, Francisco J.]
Differentiate, innovate It seems so obvious, but we need to mention it and keep it in mind. To innovate and differentiate is one of the main attractions of our brand, ...
( Category:
Marketing
December 15,2015 )
mobi |eng | 2011-10-23 | Author:Moon, Youngme [Moon, Youngme]
AIBO doesn’t always respond to commands…. These displays of “attitude” are … scarcely distinguishable from “not working.” [But later in article:] The AIBO is an impressive, entertaining and often joyous ...
( Category:
Marketing
December 13,2015 )
epub, mobi |eng | 2015-03-02 | Author:Colin Strong [Strong, Colin]
So it is clear that we are in a position where we have imperfect information and limited computational capabilities in the context of a world where the different options are ...
( Category:
Research
December 9,2015 )
epub |eng | 2013-08-22 | Author:Matthew Dixon
Personality-Based Issue Resolution What if, instead of constantly striving for absolute consistency in the way live customer interactions are handled, a rep could create a more customized approach to service? ...
( Category:
Direct
December 5,2015 )
epub |eng | 2012-11-30 | Author:Heather Lutze [Lutze, Heather]
4. Decide who will become the face of your Twitter presence. This is an important decision. Twitter users, and social media users in general, don’t want to converse with a ...
( Category:
Social Media
December 3,2015 )
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